Abbott Real Madrid Partnership
Shopper Marketing
Experiential Marketing
Influencer Marketing
Sports Partnership
Challenge: Abbott was looking to garner out-of-aisle placement at retail to drive awareness and conversion of Pedialyte Sport and ZonePerfect bars.
We were challenged to leverage Abbott’s partnership with Real Madrid to develop a multi-brand activation that would engage consumers and get them to consider these brands as an integral part of their wellness routine.
Solution: We developed an omni-channel campaign that was sure to score with both consumers and retailers alike. Two exciting sweepstakes leveraging the Real Madrid partnership, a “Kick Up Your Nutrition” experiential activation at Kroger, along with influencer support drove campaign awareness and high sweeps engagement, enabling us to secure multiple out-of-aisle displays at retail.
