Challenge: At the Kroger Wellness Festival, our mission was to create an immersive, multi-brand experience for Bai and Core beverages, sparking consumer interest, encouraging trial, and deepening understanding of each brand’s health benefits.

Insight: Today’s consumers, driven by wellness and athletic pursuits, seek nutritional beverages that support their bodies and empower them to excel.

Solution: Leveraging key partnerships with Sydney Sweeney and USA Gymnastics, we crafted a wow-worthy festival experience that celebrated each attendee’s wellness journey. With product samples and an interactive “inspiration wall,” we engaged attendees in refreshing activations that highlighted how Bai and Core seamlessly fit into their wellness routines, empowering them to fuel their bodies and thrive.