Challenge: With wellness top of mind during the pandemic, we were challenged to create a multi-brand experience that drove awareness and trial of Abbott Nutrition brands, while helping Kroger achieve their mission of community wellness.

Solution: We developed a one of a kind event at The Kroger Wellness Experience with a ‘Step Right Up to Wellness’ booth that showcased how easy it is to make wellness fun. By integrating brand education into a carnival-like environment, we engaged attendees of all ages and delivered lasting impressions.