Challenge: To stand out amongst hundreds of vendors at the QuickChek Festival of Ballooning, RITZ Crisp & Thins needed to create an integrated experience that was both engaging and memorable, while also driving awareness & affinity for the brand at QuickCheck convenience stores in NY and NJ.

Insight: Due to the stresses of everyday life, people are always looking for new and fun ways to lighten up and experience life’s awe-inspiring moments.

Solution: We created a Lighten Up with RITZ interactive experience highlighting the lightness and munchability of RITZ Crisp & Thins in a fun, light-hearted way!  The event lifted everyone’s spirits with shareworthy hot air balloon “rides”, cool merch, tasty RITZ samples with high-value offers that drove attendees into local QuickCheck stores, and a chance to instantly win VIP concert tickets!