Skyfall Wine
Brand Identity
Shopper Marketing
Partnership Marketing
Influencer Marketing
Challenge: Create a compelling, ownable brand identity refresh that inspires the “explorer” target to make Skyfall, a Washington State wine, their go-to wine.
Insight: Consumers often choose a new wine based on the label. Simple designs are associated with high-end vintages and sophisticated flavor notes.
Solution
We intrinsically linked the Skyfall name and label, featuring the moon and star, to create a distinctive positioning and established an ownable identity - “Every day there’s Skyfall”
By owning not only the twilight timeframe, but also the mindset it conveys, we made Skyfall, an elegant Washington State wine, synonymous with those everyday moments when have-tos end and want-tos begin.
